It is so easy to fall into a rut with wine. There is so much wine available from so many different places nowadays that you have to make a cut off somewhere and for many years for me that cut off was the classic wines of France. Only the cheaper versions though, I have always retained my love of France’s great wines.
My focus is always to find really lovely wine that over performs for its price and for many years the famous bits of France usually failed to do that at the cheaper end. Many of the classic regions of France have enormous fame, but the quality of the affordable examples seldom showed what the top end ones were like – and most of us have to drink the cheaper versions. The result of this was that consumers were often buying the lesser examples of Sancerre, Chablis, Châteauneuf-du-Pape, St Émilion and the like and yet they were never truly cheap, so still seen as bit of a treat. Sadly many of these wines were a pale shadow of the wines that have made the name on their label so prestigious and sought after and so for long gave the impression that France offered bad value for money. For quite a long time the affordable versions of classic French wines were dilute, unattractive and uninspiring as well as being more expensive than many good wines from elsewhere.
By the way it isn’t snobbery that made me avoid them, those who know me will know that price tags do not impress me at all. No, it was the lack of character and concentration that made me avoid these wines. Who wants a Chablis that could pass for a Muscadet in a blind tasting, or a Châteauneuf that offers less character than a Fitou or Minervois?
This lack of quality at the lower end was, in my opinion at least partly responsible for the sizeable minority of UK consumers who nowadays claim to avoid and dislike all French wine. Continue reading