My money where my mouth is – creating a wine range

It is quite a long time since I sold wine for a living, but I am well aware that I am often critical of how others retail wine – especially the supermarkets. With that in mind together with some nostalgic thoughts for the shop managing days of my youth, I was thrilled to be asked to create a wine range for a brand new wine shop. It is one thing to say how it ought to be, to rant and criticise, but quite another to do it yourself.

Of course as soon as I was asked to take this on all my clear-cut certainties went out of the window and I started worrying if I was doing it right and I had to keep reminding myself that the wine was not all for me, it must have wines that other people will enjoy too. If that means stocking Pinot Grigio, then so be it, but let’s make it one that is not totally bland!

My aim was to create a wine range that had something for everyone, offered good quality, great value for money and was exciting into the bargain. Of course what constitutes exciting can vary enormously, some wines are exciting by merely being whacky and unusual, some by being really great examples of what they are and some just by being amazing value.

We opened last week and I spent most of Saturday there talking to customers about the wine range and selling some too, which was a very satisfying feeling. It is early days, but from the reactions I was receiving it looks as though the good people of Stoke Newington liked the range that I put together – I must own up to being quite proud of it myself.

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