It is an extraordinary fact that virtually all the wine consumed in the UK retails for less than £5 a bottle.
Hold that thought and then stroll into a wine shop or supermarket and browse the wine shelves looking at the prices.
Even very ordinary wines are well over £5 nowadays, Muscadet and Côtes du Rhône for example, I even noticed a Costieres de Nîmes in Tesco for £9.99 – I assume so that they can artificially discount it later.
So where do people find these sub-£5 bottles? There are 2 sources as far as I can see; the very lowest points of a retailer’s range, or – much more likely – the wines on special offer. Continue reading