The Expensive Side
Books and critics, magazines and the twittering classes talk about the Cru Classés and En primeur Campaigns (what an ugly phrase), but to me that has as much to do with wine as investing money in Laithwaites. It is not really any longer about the wine, but the money and potential for profit. Much the same can be said about the sort of wine that the American magazines often discuss, these rich ‘collectors’ – the word means someone rich enough to buy a lot in this instance – smiling in front of their new purpose built cellar complete with a glass-walled showroom for their Petrus collection – that isn’t about wine either. Neither are the hugely expensive California Cabernets or Super-Tuscans anymore, they are all about esteem, branding, marketing and other people’s perception of your taste and wealth. It is the modern obsession with brand writ large and describing these as wine is a bit like saying that staying at the Peninsular Hotel in Hong Kong is travelling.
These wines can be great, but very few of us can afford to drink them and as they are more often bought for investment hardly anyone does seem to drink them, so in reality there is hardly any point to them from a wine perspective. That is why I mainly ignore such wines and focus on things that are more affordable and interesting – to me.