Cru Bourgeois reborn

It is a sad fact of wine life that many consumers find French wine terms confusing. Often it is not the fact that they are in French, as much as they are confusing concepts to translate. Cru Classé, Grand Cru, Grand Cru Classé, Premier Cru, Premier Grand Cru Classé all have a meaning that gets somewhat lost in translation. What is more, the same word or phrase can mean subtly different things in various regions of France.

I often tell my students not to go looking for logic in French wine terminology, as that way madness lies.

I really think it is best not to translate them and just to accept them as they are. Strangely I was taught that Cru means ‘growth’, which always struck me as odd and not an easy word to sell to the consumer. Happily, I have researched it myself and discovered that one of its meanings is ‘vineyard’, which is altogether more satisfying and simple to understand.

Replace Cru with vineyard, as well as translating classé and you have; Classified Vineyard, Great Vineyard, Classified Great Vineyard, Premier Vineyard and Premier Classified Vineyard. Which nearly make sense, anyone can tell that these words on a wine label imply that the bottle contains something that is highly regarded by someone. Continue reading