There is much about how wine is taught, sold and marketed with which I disagree – I suppose that is what comes of having been in the wine trade for such a long time.
However the big thing that I really object too is so fundamental to many consumer’s view of what wine is, that just voicing my opinion might appear somewhat strange and old fashioned.
I fundamentally disapprove of the current focus on grape variety. Wines are sold and marketed chiefly by grape variety and all the wine qualifications and examinations concentrate on grape variety.
To my mind the grape variety from which a wine is made is just one of the pieces of information that a consumer could find useful. What is more, if too much attention is paid to it, then it can limit choice as well as help.
If you are under 35 and reading this, then the chances are that you think of wine by grape variety – this is because you have experienced 20 years or so of marketing based on grape variety as the most important piece of information about a wine. Continue reading