What people actually drink: Brands part 2

The concept of the brand and indeed the very word fills our modern world. We live in brand aware times, when almost everything has to be branded. I seem very odd to my children as I want the label to be on the inside of my clothes.

What consumers actually drink: Part 1

I go through life truly believing myself not be elitist or a snob. In all walks I respect people’s views and their preferences, I might disagree, but what they like is what they like.

I am happy that you people enjoy all sorts of things that I fail to appreciate myself.

Live and let live is my motto.

I am so liberal and open minded; except……when it comes to wine. That is a real blind spot. I want to immediately convert people who drink very basic wine to something more interesting and exciting. I want them to see what I see in a wine.

The truth is that most consumers see wine quite differently from us trade and keen amateurs. We think about the complexity of wine, the artistry of it, the finesse of it, the elegance – much like classical music pundits really. We also think about what food a wine would partner. In truth I wonder how often we actually think whether it is yummy or not!